Web Analytics Becoming Core Marketing Competency

Analysis, measurement and search engine optimisation (SEO) are becoming more important than traditional marketing competencies a recent survey on the skills needed in modern marketing has shown.

Of the 120 US and UK respondents to the survey by Coremetrics, 73 per cent said analytics and measurement have become more important over the past two years and these skills are now seen as more important than branding and product promotion.

A total of 31 per cent of respondents claimed SEM is the most important skill in their current role and 60 per cent feeling that SEM skills have become more important over the past two years.

Furthermore, half said they need to improve their analytical abilities and 41 per cent feel that their SEM skills are in need of improvement.

About Momentum

Momentum Web Solutions provides online marketing services to small and medium-sized enterprises (SME) and start-up organisations in the UK. The benefits to clients of Momentum’s services include greater visibility in search engines, increased online leads and sales, higher conversion rates of visitors to customers and reduced reliance on Pay-per-Click (PPC) marketing. Momentum’s services are particularly relevant for organisations in transition, or for whom the results of current online activities do not match business aspirations. Momentum’s web marketing services include: search engine marketing, website optimisation and online PR, online sales optimisation, web competitor research, SEO training and strategic web planning services.

Source: Momentum Web Solutions