Jivaldi Helps Politicians Extend Campaigns through Internet Marketing

Jivaldi, a full-service interactive marketing agency ( http://www.jivaldi.com/ ), continues to position itself as a leader in online campaign development for the political sector. Earlier this year, the company launched a new version of Congresswoman Mary Bono’s website and is currently working with other local, state, and national politicians to help them strengthen constituent relationships.

“As politicians become more familiar with the Internet and the benefits of connecting with their constituents online, political websites are becoming more than just a place to post information,” says Jim Ivaldi, principal of Jivaldi. “Leveraged successfully, then can help extend traditional campaigns to attract more voters, increase funding, and strengthen loyalty.”

The key is integrating online initiatives with traditional marketing efforts to create unified messaging and a consistent “user experience.” Oftentimes, politicians engage multiple providers for their various campaign materials (e.g. print, direct mail, video), which can lead to fragmented efforts and results. As a full-service agency with political marketing expertise, Jivaldi serves as valuable campaign resource for politicians at all levels.

“Jivaldi has been instrumental in the development of marybono.com, which now serves as central communication hub for my various campaign efforts,” said Congresswoman Bono, who represents California’s 45th Congressional District. Jivaldi built and launched Congresswoman Bono’s initial site last year. In preparation for Election 2006, Jivaldi expanded Congresswoman Bono’s this year with further application development, video integration, email marketing, and online donations.

In addition, Jivaldi’s political marketing portfolio ( http://www.jivaldi.com/politicalmarketing.php ) includes projects for Senator Bill Morrow, Rancho Mirage (CA) City Council Member Ron Meepos, and San Leandro (CA) City Council Member O.B. Badger. The company also has established an office in the Sacramento region, just minutes from the California State Capitol, in pursuit of additional political marketing opportunities.

About Jivaldi

Jivaldi is a full-service Interactive Marketing Agency that helps clients extend their reach through impactful online and offline solutions. Our integrated marketing services include web, identity, and print design, sports marketing, political marketing, search engine optimization, application development, email marketing, and more. The company is strategically located in Northern California, with offices in the San Francisco Bay and Sacramento areas. More information is available at http://www.jivaldi.com/ .
Website: http://www.jivaldi.com/