Study: Direct mail more effective than Web, e-mail marketing

Direct mail is more effective than online marketing, according to Philadelphia-area marketing executives polled at a recent seminar hosted by W.A. Wilde Co., a direct marketing fulfillment company. When asked to name the most successful marketing tool used this year, 50% of the survey respondents cited traditional mail; Web-related marketing was cited as the second most successful, and e-mail marketing was ranked third. In addition, close to 50% of those surveyed said they plan to increase their marketing budgets next year.